Roxy Jacenko (on left in photo), founder of fashion PR company, Sweaty Betty, is keeping tight-lipped about her upcoming TV show on the PR industry, saying only “It’s a fly on the wall documentary style look at the PR World.”

Jacenko recently scored a huge article in Sydney tabloid newspaper The Daily Telegraph for her purchase of a “$320,000 black Aston Martin V8 Vantage” (The Daily Telegraph on July 06, 2010)

The Daily Telegraph described the show, called The Sweat Box, as a “fly-on-the wall series based around Jacenko’s day-to-day movements, an Aussie hybrid of The Hills.”

The show will run on Channel 7 (Australian commercial TV station).