In a move that will no doubt generate a lot of interest for Australian supermarket giants Coles and Woolworths, and present a potential threat to suppliers of diets, and diet advice, such as WeightWatchers and Jenny Craig, UK supermarket giant Sainsbury’s has launched an online diet club.

Article from AFN (Aus Food News) by Josette Dunn, July 28, 2010
Article here: http://tinyurl.com/2dlavjz
Sainsbury’s Launches Online Diet Site

Sainsbury’s launched its brand new online diet club, http://www.sainsburys.co.uk/diets, for those who struggle to find the time to attend a regular slimming club, or who prefer to lose weight from home. The site is designed for success and whilst acknowledging the pitfalls of dieting, provides healthy eating solutions to help slimmers achieve their ultimate goal. Sainsbury’s Diets also offers an integrated exercise and toning plan to support members weight loss at no extra cost.The site can also be accessed via mobile phone, allowing members to use the service wherever they are. You can update your food diary on the go and access the handy calorie counter too, ideal for eating out.

There is also a diet and support forum, where users can discuss healthy living and food with their friends. To give extra motivation and support in achieving your weight loss goals, Sainsbury’s Diets also offers online support, allowing slimmers to find a diet buddy, swap recipes and ask advice from Sainsbury’s nutritionists and fitness experts.

There are three membership choices, allowing the freedom to choose a short term 12 week weight loss plan, a 26 week option or an annual fee to help those wanting to lose weight over a longer period of time. The great news too is that the longer slimmers sign up for, the more money they save:

* 12 weeks for the price of 8 £24 (instead of £36)
* 26 weeks for the price of 17 £51 (instead of £72)
* 52 weeks for the price of 33 £99 (instead of £156)

Option 1: Sainsbury’s Diets offers a Personalised Meal Plan, aimed at helping dieters make better food choices. It’s simple to follow and there are 8 online diet plans to choose from, depending on your personal objectives. All plans are calorie controlled for weight loss and have been tested by a team of nutritionists

* Health & Vitality Plan
* Vegetarian Plan
* Avoiding Gluten Plan
* Reduced Fat Plan
* Feel Fuller Plan
* GI Plan
* Healthy Heart Plan
* Higher Fibre Plan

Option 2: Also on offer is the facility to enter everything you eat in an easy-to-follow online Food Diary. With our healthy eating plans, there are no banned foods and realistic targets are set to help achieve your ultimate goal – and the diary is ideal for when slimmers want a day off the Meal Plan but still need to record what is being eaten.