Sent by email each month
© 2010 The PR Report
By Glen Frost, Editor, The PR Report and Founder, Lung Hour.
Earth Hour is a great example of how the open source campaign model can be used by communications practitioners to generate behavioural change (getting people to act). The Earth Hour brand is an open-source brand; the brand creators and owners have “let go” of [...]
Fleishman-Hillard Sydney announced the appointment of Scott Rhodie as vice president, Digital Media, to lead the firm’s digital media offerings in Australia. A digital public relations and social media specialist, Rhodie brings a wealth of experience in public relations, journalism and digital communications to the Fleishman-Hillard team.
Rhodie started his communications career as a journalist for [...]
My Intern experience
Internships can be a great introduction to the varied world of Public Relations, and often allow both the intern and the host organisation to see if they like each other. Whether the placement is in-house or agency, internships offer students an opportunity to work on interesting projects and meet new people. In [...]
“What’s the story?” is the title for the Australian Journalists 2010 annual conference. It’s a good theme; the core of excellent journalism is to ask the question “what’s the story?”
Which leads nicely to this question: what’s the story with the Australian Journalists union accepting sponsorship from Exxon Mobil?
See the details on the Walkley/MEAA [...]
In a move that will no doubt generate a lot of interest for Australian supermarket giants Coles and Woolworths, and present a potential threat to suppliers of diets, and diet advice, such as WeightWatchers and Jenny Craig, UK supermarket giant Sainsbury’s has launched an online diet club.
Article from AFN (Aus Food News) by Josette Dunn, [...]
Kerry Parkin has been picked for a senior level PR role with global drinks giant Pernod-Ricard. Parkin’s new role is Global Wine PR Manager, with responsibility for the many different brand acquisitions the company has made over the last two decades. Parkin has recently been freelancing with various different organisations in Australia, including Telstra and [...]
PR chiefs rule AVEs no good for PR
The ‘Barcelona Declaration of Research Principles’ says Advertising Value Equivalents (AVEs) do not measure the value of PR
The 2nd European Summit on Measurement, held in Barcelona, Spain in June 2010, organized by the Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations. AMEC [...]
Shanahan killed PM Rudd, says Gillies-Smith
Rudd’s demise traced to The Australian’s focus on mining row 26/7/2010
Public Affairs consultant Michael Gillies Smith (pic right) says the demise of Prime Minister Rudd was driven by the key journalists and Editors at The Australian.
Kevin Rudd’s shock demise as Labor leader and Prime Minister can be traced to [...]
10th August; Watersedge, The Rocks, Sydney, Australia
PR Conf_GalaDinner_flyer PR Gala Dinner in Sydney.
You can attend the dinner separately to the conference; tickets for the dinner are $165 per person.
Head of Digital for Burson-Marsteller (B-M) Australia, Dan Young, has launched Encoder Public Relations, a new standalone agency, owned by B-M, but for clients seeking marketing campaigns initiated online. Dan becomes GM of the new agency.
Encoder PR will work with Australian organisations and international brands operating in Australia to develop strategic and integrated PR programs. [...]