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Top 20 Trends for PR Practitioners in 2011

On January 26, 2011 , in News, Uncategorized , by admin

What are the top trends for PR Practitioners over the coming 12 months?
Free report.
The_Top_20_Trends_low_res

The PR Report January 2011 edition now available

On January 14, 2011 , in News, Uncategorized , by admin

The PR Report_January 2011

The Buzz PR brings on Melbourne-based PR Director Joanne Yim and opens a new Melbourne office.

On November 24, 2010 , in Uncategorized , by admin

Yim joins The Buzz PR in Melbourne
Commenting on the announcement The BUzz PR’s founder, Nyssa Berryman said “Joanne’s high-end experience and attention to detail, matched with her strong networks and management skills proved that she was the number one choice to lead The Buzz PR in Melbourne.
“We have had exponential growth this year, including recently [...]

Taboo Group use bloggers to help launch fashion brand Mimco

On November 24, 2010 , in Uncategorized , by admin

Melbourne-based PR and marketing communications agency The Taboo Group took an unexpected approach in launching fashion brand Mimco’s recent season, ‘An Unpredictable Revolution,’ sparking a fashion uprising that empowered fashion bloggers around the world.
Taboo carefully selected fifty fashion and style bloggers from Australia, New Zealand, Singapore and the United Kingdom and invited them to give [...]

SingTel Optus appoints GM for Government & Corporate Affairs

On November 24, 2010 , in Uncategorized , by admin

SingTel Optus appoints GM for Government & Corporate Affairs
Singapore Government owned telco SingTel Optus has appointed Clare Gill to the role of General Manager, Corporate and Government Affairs. Gill reports to Director of Government and Corporate Affairs at Optus, Maha Krishnapillai.
Gill has over 15 years experience in communications, government relations, corporate affairs, issues management and [...]

IDM launches The Knot magazine

On November 24, 2010 , in Uncategorized , by admin

Independent Digital Media (IDM) will launch The Knot magazine, an extension of its popular wedding website TheKnot.com.au, on newsstands from Wednesday 27th October.
The first issue of The Knot magazine features 284 pages bursting with unique ideas and smart advice for brides planning their weddings. The Knot magazine will have a print run of 60,000 and [...]

UTS and University of Sydney research how media frame health stories

On November 24, 2010 , in Uncategorized , by admin

Universities research how media “frame” health stories
University of Sydney and UTS will research media coverage of stories on the topics of food, alcohol, diagnostics and devices, complimentary and alternative therapies, and pharmaceutical products and companies.
The research is funded by the National Health & Medical Council and, according to the MEAA, the investigation will look [...]

Edelman win Wrigley Extra and Johnson & Johnson owned Listerine

On November 24, 2010 , in Uncategorized , by admin

Johnson & Johnson Pacific has appointed Edelman Australia as its local PR agency for Listerine in Australia and New Zealand following a competitive pitch.
Speaking on the appointment, Michelle Hutton, Chief Executive Officer, said “It provides us an opportunity to demonstrate how targeted stakeholder engagement strategies need to sit at the heart of brand marketing. [...]

Industry veterans set up GellSoutham

On November 24, 2010 , in Uncategorized , by admin

Gell Southam Group (GSG) has launched in Sydney offering strategic corporate communications, investor relations and counsel to listed and non-listed corporate.
Principals Mark Gell and Patrick Southam collectively have over 50 years’ experience managing investor relations, corporate reputation, and crisis and issues management for major Australian and global companies including BHP, OneSteel, Foster’s, Telstra, Optus, [...]